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FFS Pro - Devices SimpleFranklin Fueling Systems is pleased to announce the launch of FFS PRO: Site Builder, a new and powerful quoting tool. Built by our design optimization engineers and powered by our years of petroleum equipment design expertise, FFS PRO: Site Builder will have you quoting like a professional in no time. The intuitive user interface will help guide you through the process of quoting a site including a full bill of materials and pricing.

Watch this step-by-step video to see how easy it is to create your own quote and bill of materials for a complete site, or check out the FFS PRO: Site Builder website here


Balaji _swaminathan -web _220x 220Franklin Fueling Systems, the global leader in total system solutions for the petroleum equipment market, announced today the appointment of Balaji Swaminathan to the position of Marketing Director. Balaji will lead Franklin’s team of product managers in managing their respective product lines, as well as developing and implementing strategies to grow sales and market share for Franklin.

"Balaji is an accomplished business professional with over 18 years of product development, marketing and sales experience driving growth for consumer durable and industrial companies globally," said Lisa O'Leary, Vice President for Business Development at FFS. "His strategic planning, market analysis, brand management and sales execution make him an excellent fit to lead the Product Management team at Franklin."

“It is a fantastic opportunity to be joining a growth oriented market leader. Franklin Fueling has made significant strides in growing the business organically through the introduction of innovative new products – so my timing could not be better. I look forward to working with the team to deliver even more success and growth in the future,” said Balaji.

Balaji is located at Franklin Fueling Systems global headquarters in Madison, WI USA.


PEI-2013- FFS- Franklin Live

The world’s largest tradeshow for convenience and fuel retailers, NACS / PEI 2013, is almost upon us (13-15 October) and the Franklin Fueling Systems staff is delighted to invite you to visit our booth #4261 at this year’s event located in Atlanta, Georgia.

Don't miss out on this opportunity to see first-hand the newest innovations Franklin has to offer. Hear from the product managers behind the latest products and experience an in-booth event unlike any other.

Join us for FRANKLIN LIVE which starts in the booth at 4:00pm beginning with a cocktail reception (bottled beer/wine/soda/water) and is capped off with a live presentation starting at 4:30pm. The cocktail reception will conclude at 5:00pm.

You are welcome to join us and we look forward to meeting you at booth #4261.

NACS / PEI Tradeshow Hours:

  • Sunday, October 13 - 11:30am - 5:30pm | FRANKLIN LIVE 4:00pm - 5.00pm
  • Monday, October 14 - 11:30am - 5:30pm
  • Tuesday, October 15 - 10:00am - 2:30pm

For more details on how to register for 2013 NACS/PEI tradeshow please visit to buy your tickets.

We hope to see you in Atlanta!


Chinese -website -launchFranklin Fueling Systems today announced the launch of a full Chinese language option for of the company’s Asia-Pacific website at This new, fully translated language option provides the Chinese speaking market with content in their native language, in addition to market-specific product information.
“This new language option allows us to reach out directly to the expanding Chinese speaking market as well as support the continued business development of our partners and customers in this region,” said Andrew Knapp, Global Brand Manager for Franklin Fueling Systems. “Having relevant product information available in the native language makes the user experience easier and more productive for our customers.”
All sites are also fully optimized for use on mobile devices. This mobile viewing capability caters even further to the Chinese market, which accounts for roughly one quarter of the world’s total active smartphone users.

Chinese -website -languagesVisitors to now have the option of selecting various region specific content with Chinese or English language option under Asia & Pacific from the top right-hand corner of any page.

Up next for is the continued addition of multiple languages.

The new is a living thing and the Chinese language version of the site is just the beginning. Along with updates to product information, we are featuring a new market-specific news feed. Just click through to the relevant market and you will see content specifically selected for your needs.


A lot has changed since 1988 when the first FE Petro™ submersible pumps rolled off the production line. One thing that hasn’t changed in the 25 years since our first product hit the market is our commitment to customers like you. Through dedication to our company's five key factors (Quality, Availability, Service, Innovation and Value), Franklin Fueling Systems continually delivers world-class product solutions to fuel your business.

Why Quality Matters to Franklin Fueling Systems

For over 25 years Franklin Fueling Systems has operated on a foundation of five Key Factors for Success to ensure our customers are provided with a total system solution that’s second to none: Quality, Availability, Service, Innovation, and Value. Living those principles takes passion, commitment and discipline. We don’t just put those words on paper; our people bring them to life. Meet some of our team members behind your total system solution.

We want to celebrate our 25th anniversary with a special gift for you, our valued customer.

Get Your FREE Window / Vehicle Decals

DecalGet a set of four Franklin Fueling Systems logo decals by liking our Facebook page to become a fan and then tell us how the quality of our products and services have helped your business during the last 25 years.

These decals are a great way to show off your pride in the Franklin Fueling Systems products and services and are ideal for your front doors or company vehicles. Your logo Vinyl set includes two black and two white decals, one set for your vehicle and one set for your business.

We will be looking for stories that exemplify the company’s five key factors for success over the last 25 years: Quality, Availability, Service, Innovation and Value.

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Franklin Fueling Systems
3760 Marsh Road
Madison, Wisconsin 53718 USA

Phone: +1 (608) 838-8786

Back to TopAbout Us
Contact Us
(*) Legal Notices
Policies © 2018

Hose/Swivel Assembly Recall

Back to TopAbout Us
Contact Us
(*) Legal Notices
Policies © 2018

Hose/Swivel Assembly Recall



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