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Franklin Fueling Systems Launches New Global Website

18/04/2013

New -WebsiteFranklin Fueling Systems (FFS) launched today the all new franklinfueling.com website - our global hub for the latest product information, news and customer resources. The new website was completely redesigned to include new features for today’s industry including a global market-specific structure, enhanced content, news, videos and a responsive design capability for use on mobile devices.

“As with every new product that Franklin Fueling Systems develops the first thing we did was turn to our customers to research their needs and usage of the existing website in order to ensure our new website would fully meet their expectations,” said Andrew Knapp, Global Brand Manager from Franklin Fueling Systems. “One of the interesting trends we discovered was a fairly significant increase in traffic to the website through mobile devices,” said Knapp.

With this research in mind, the new franklinfueling.com was designed to be responsive, meaning no matter what type of device you are viewing the website on (PC, tablet or smart phone), the content automatically adjusts itself for optimum viewing.

“Our customers will find this responsive design feature to be a huge benefit. We designed the website with today’s speed of business in mind. Whether you are an installer out in a trench on the installation site or a distributor sales person stopping in quick to see a customer – you can quickly call up franklinfueling.com on your smart phone and download an installation manual or watch videos on our latest products right from one user-friendly location,” said Knapp. “When you pair the new website and its mobile capabilities with the recently released Franklin Fueling Systems iPad® app, you have got a really progressive, technologically advanced lineup of tools which no other manufacturer provides. This offering clearly underscores FFS position as the industry’s technology leader,“ continued Knapp.

With Franklin Fueling Systems global presence, providing a new website that catered to the different needs of different markets also took center stage during the design process. One of the first things visitors will notice is that the new franklinfueling.com gives you regionalized, market-specific content. If you are viewing the website from Germany, you are going to see products that relate to you and your market like our EN Standard pipe products or our 60Hz submersible pump products. This makes the user experience very intuitive and easy to navigate.

“The new franklinfueling.com is a single global hub for all markets. It takes into consideration the fact that the user might not know exactly what they are looking for and we’ve designed it to intelligently provide you with content and product solutions based on the market you operate in,” said Knapp.

Other new advancements on franklinfueling.com include an entirely new design for individual product pages, an array of new videos and a new Download Library. “One thing that we really wanted to focus on was providing every piece of information a user could possibly want for a specific product in one location. If you look at the new individual product pages you will see we have put everything from videos, specifications, brochures, manuals and even software update downloads right in one spot for each product,” said Knapp. “The new design just makes everything easier for the user to find.”

Up next for franklinfueling.com is full-time site maintenance as well as the addition of multiple languages. “The new franklinfueling.com is a living thing. Along with timely updates to product information, we are featuring a new market-specific news feed. Just like the rest of the website, our news feed recognizes where you are in the world and provides content specifically selected for you,” said Knapp. “We are also developing the website in multiple languages to really cater to the needs of our global customer base. You can look forward to seeing these full-site translations throughout the rest of 2013 and beyond.”

Be sure to check out the brand new franklinfueling.com website and also the Franklin Fueling Systems iPad® app available for free to download in the Apple® App Store®.

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Franklin Fueling Systems
3760 Marsh Road
Madison, Wisconsin 53718 USA

Phone: +1 (608) 838-8786

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