Franklin Fueling Systems, the global leader in total system solutions for the petroleum equipment market, announced today the appointment of Balaji Swaminathan to the position of Marketing Director. Balaji will lead Franklin’s team of product managers in managing their respective product lines, as well as developing and implementing strategies to grow sales and market share for Franklin.
"Balaji is an accomplished business professional with over 18 years of product development, marketing and sales experience driving growth for consumer durable and industrial companies globally," said Lisa O'Leary, Vice President for Business Development at FFS. "His strategic planning, market analysis, brand management and sales execution make him an excellent fit to lead the Product Management team at Franklin."
“It is a fantastic opportunity to be joining a growth oriented market leader. Franklin Fueling has made significant strides in growing the business organically through the introduction of innovative new products – so my timing could not be better. I look forward to working with the team to deliver even more success and growth in the future,” said Balaji.
Balaji is located at Franklin Fueling Systems global headquarters in Madison, WI USA.
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