We are pleased to announce that Reace Lambert has accepted the position of Territory Sales Manager. He will be responsible for sales in Arizona, Colorado, Montana, Nevada, Utah, and Wyoming.

Reace holds a Bachelor of Business Administration from Grand Canyon University and is a proven sales and operations leader with over a decade of experience in driving corporate growth and delivering strategic solutions. Known for his consultative approach, Reace excels at developing lasting customer relationships, guiding complex sales cycles, and aligning innovative solutions with client needs.

In the next few weeks, Reace will be reaching out to introduce himself to the region. Through the remainder of 2025, he will be working in partnership with Matt Smith, who has announced his retirement. Reace can be contacted at reace.lambert@franklinfueling.com.